A recent study claimed that cows produce more milk when listening to music. Will American kids practice better dental hygiene if they have a musical toothbrush? Hasbro is willing to give it a shot.
After spending about two years developing the product, the company has released a toothbrush that plays two-minute excerpts of songs. And it's not elevator music. Hasbro has been working with some of the big record labels, including Interscope Records, Sony-BMG and EMI-Capital Records. Songs such as Let's Get It Started by the Black Eyed Peas, as well as hits from Kelly Clarkson, Destiny's Child, and the legendary Queen will have tracks on the Tooth Tunes toothbrush.
The two-minute clip is meant to encourage children to brush for the two minutes that the American Dental Association recommends for proper dental hygine. The music commences when the user presses a button on the brush. The music, transmitted into the brusher's head via the brush bristles, is said to improve in sound quality when the brusher uses the correct brushing motion.
Then you spit, rinse and whistle. The brush is priced at $9.99 and will come in 18 varieties, each featuring a different song.