Singer Robbie Williams' greatest-hits album arrives in music stores Tuesday, as well as some phone shops, marking a first for the United Kingdom: It will be released, pre-loaded, on a mobile memory card.
The album will feature video content as well as a "CD-quality" version of the album.
While the mobile format will doubtless become popular with teenagers, its pricing may cause some parents a few grumbles. While a CD copy will cost about $16.22 (8.99 pounds) from online outlets, the preloaded card will cost about $54.13.
Danny Van Emden, digital music director at EMI, described the move in a statement as the "next logical chapter in the affair" of.
Jo Best of Silicon.com reported from London.