Starting Monday, film buffs can just look at their wristwatch to get movie listings in the neighborhood theater. Microsoft, which has been pushing smart watches as a means of content delivery, announced on Friday that it was adding film showings channel to itsdata service. Subscribers can track up to 10 theaters in their local area and view movie listings and show times directly on their watches. CinemaSource, a division of Hollywood Media, will provide the movie data.
In addition, Microsoft has been seriously pursuing the manufacture of wireless data watches. It announced last month the launch of new smart watches that offer news, sports, and stock quotes, the fruit of a joint effort launched with Swiss watchmaker Swatch.