The expanded alliance would allow Microsoft's MSN customers to receive direct links to eBay for items related to their search queries from the MSN home page and its different sections. The Internet service will also showcase eBay's advertising across its network in contextually relevant places.
The San Jose, Calif.-based online auctioneer hopes to make it easier for customers to find eBay listings. eBay is also hoping that the expanded alliance draws new buyers and sellers to its online marketplace.
"eBay is consistently one of the top five search queries on MSN Search," Richard Bray, vice president of MSN's U.S. region, said in a statement. The company hopes the alliance will provide greater utility and convenience for its customers.
The tie-upto expand their global online presence and improve the e-commerce experience for consumers.
MSN said it attracts more than 300 million unique users worldwide per month. With its localized versions, it is available globally in 34 markets and in 18 languages.