Motorola is trying to lure phone shoppers to its Moto X smartphone by offering $100 off the price of the contract- free 32GB edition.
In an online sale that started at midnight ET Wednesday and ends at 11:59 p.m. ET Thursday, Motorola has brought down the price of the no-contract 32GB Moto X by $100. Snagging the deal requires that you customize the phone through Motorola's , where you can choose the features, style, and accessories for your phone.
However, there is some confusion regarding your final price tag. When you select the 32GB Moto X via the customization process, Motorola shows the full retail price as $400 ($399.99 specifically). That means your final price with the sale should be $299.99. But when you're prompted to choose your carrier, the site lists the full price as $449.99 with all but Republic Wireless. Even the unlocked GSM variant takes on the $449.99 price. So that means in all but one case, your sale price upon checkout actually shows up as $349.99.
A Motorola spokeswoman told CNET that the initial page lists the starting price for the Moto X, namely $399.99. But the carrier list shows the actual prices. In the end, the $299.99 sale price is good only for Republic Wireless subscribers. Those of you who purchase the phone for other carriers or buy the unlocked GSM model would pay $349.99 over the two-day sale.
Motorola should certainly make the pricing clearer right from the start so as to avoid any final sticker shock.
Released last summer, thehas garnered overall positive reviews. But like other smartphone vendors, Motorola faces intense competition from market leaders Apple and Samsung and so is under ongoing pressure to drive sales of its own flagship phone. Motorola may also be prepping a successor to the Moto X, another reason for pushing the current model by trimming the price.
Motorola has dangled sweet-but-short sales of the Moto X before. In early May, the company offered the trimmed $100 from the off-contract Moto X, but again for just one day., but for one day only. And in January, Motorola