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Most DVR owners record live sports too, survey says

Think sports are DVR-proof? A study by Thuuz Sports points says a whopping 85 percent of people with DVRs use them to record live sports, many to time shift and skip commercials.

As a sports fan with a DVR I record every game played by New York's Jets, Knicks and Mets, and sometimes I don't start watching until hours after the game's over in real life. It works great, as long as I avoid twitter and fellow fans who can "spoil" the result.

Turns out I'm not alone. A new survey by Thuurz Sports, a company that works with TV providers to increase sports viewing audience size, finds that 84.1 percent of DVR owners record live sports, many of them as a "backup" for when they might miss the end (or the beginning) or the game, and a majority (58 percent) to skip the ads.

"Over the past decade, DVR viewing has undermined certain elements of the TV business. Reacting to this threat, sports TV executives have rightly focused on the genre's relative strength, calling sports programming 'DVR-proof'," says Brian Ring, the consultant who created the survey for Thuuz, in the press release. "Sports are best viewed live, but this survey highlights the fact that most fans with DVRs regularly use them to customize their sports viewing in a near-live fashion."

Thuuz Sports

Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most "DVR-proof" since there's more value in seeing the result live. A score is the ultimate spoiler, and immediately disseminated throughout the media upon the game's conclusion.

The finding comes amid live streaming initiaves like the NFL's twitter and CBS All Access deals, and a week after the launch of DirecTV Now, an over-the-top streaming TV service that offers more than 100 channels, including numerous ones with live sports. Unlike a traditional TV service, or competitor PlayStation Vue, DirecTV Now does not currently offer DVR capability.