There are days when most of us think: "F*** this job."
There are days when most of us even say or write: "F*** this job."
Fewer, though, are the days when we post "F*** this job" on our proud state's tourism Facebook page.
However, a social media manager working on behalf of the mountainous state of Montana managed to express her personal frustrations to all the state's fans.
Adweek swears that she wrote:
F this job. I just want to live in Whitefish with my future husband. Leaving Bozeman for good tomorrow. I love you with all my heart and you are not leaving me. Never. Thanks for the good times MercuryCSC!".
Honestly, I myself would happily live in Whitefish with my future wife. It's just that she's not talked to me for a long time.
Still, the Montana Office of Tourism seems not to have been moved by this moving tale of wanting to move -- even though the post had quite a few likes.
Sarah Lawlor, a spokeswoman for the office, offered: "It was a personal error by this person, and once they realized this error, we removed the post."
The person committing the personal error appears -- or, rather, appeared -- to work for MercuryCSC, Montana's social media agency.
Well, it was Montana's social media agency, but Becker's Online Journal reveals that it no longer holds that trusted position.
Indeed, Mercury issued a statement that it "regretted this chain of events."
Social media mistakes are become legends in their own Twittertime.
One of the original mistakes, which suddenly read: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive."
The problem is that the world of computers and instant information has made the demands on our brain-finger co-ordination very great.
Our fingers sometimes move faster than our blinkers and, before we know it, we've sent the wrong thing to the wrong person.
Or, in this case, to the wrong 150,483 people who had liked the Montana Facebook page at the time of the post.