Major League Baseball took another step in proving its technical superiority over the other three major sports leagues Wednesday, by connecting its wired MLB.tv subscription package with its At Bat iPhone application.
Beginning Wednesday, MLB will stream every single regular and postseason baseball game to fans via the $9.99 iPhone and iPod Touch application it initially released last year. Customers who already subscribe to MLB.tv and MLB.tv Premium packages--its online baseball viewing service--can now watch any game live from their phone or computer. The games will be streamed over the iPhone or iPod's Wi-Fi connection or 3G network. Games can be paused and rewound while playing.
Just after the iPhone OS 3.0 update was released in June, MLB added the feature that any purchasers of the At Bat app would getchosen by MLB, no MLB.tv subscription required. It took a little over a month to add the MLB.tv package, which streams 15 live games at a time.
The same rules of MLB.tv still apply however: if a game is blacked out in a local broadcast area, it won't be available to be streamed live, though the game will appear in the video archives at the conclusion of the game.
The most curious part of all this, however, has nothing to do with MLB, but AT&T. MLB is streaming 15 three-hour baseball games live every single day of the week, which is great for fans of the game, and AT&T is apparently cheering for it, too. So why is the carrier OK with this, but hasto Wi-Fi only?