(Screenshot by Michelle Starr/CNET Australia)
It sounds like a cutesy indie-pop hit in the style of Feist and "The Bird and the Bee" as it ticks off a gruesome list of stupid ways to get killed. Penned by Cat Empire keyboardist and Sydney-dweller Ollie McGill and sung by Tangerine Kitty, the track is actually a train-safety advertisement.
In the five days since its release on YouTube, the song has gone nuts, accumulating nearly 5 million views — probably because there are so many contradictions. An adorable pop song about horrific deaths that is actually entertaining, produced by a public-transport institution?
Well played, Metro Trains.
You can read more about the safety-awareness campaign here, buy the track on iTunes here, get a ringtone here and find animated gifs of the dumb ways to die here. And don't forget to watch the video below!