McDonald's experiment with fitness trackers for kids didn't last long.
Just days after McDonald's began offering its Step It Activity Band to kids, the fast-food chain has removed the toy from Happy Meals amid reports of customers experiencing skin irritation.
In a statement to the media, McDonald's said it was voluntarily taking the action after "receiving limited reports" of potential skin irritations that "may be associated from wearing the band."
"Nothing is more important to us than the safety of our customers and we are fully investigating this issue," McDonald's spokesperson Terri Hickey said in a statement.
McDonald's pulled the device just days after it began offering the wrist-worn activity tracker to kids. While the device just counted steps, it was marketed as McDonald's latest effort to help kids get in shape after they load up on burgers and fries.
McDonald's isn't alone in getting burned by fitness trackers. Earlier this month, Intel issued a recall of its Basis Peak fitness watch, urging owners to immediately discontinue use of the device out of concern that overheating could cause burns.