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LookSmart completes purchase of WiseNut

LookSmart says it has completed its purchase of search engine technology company WiseNut in a stock deal valued around $9.25 million. San Francisco-based LookSmart plans to incorporate WiseNut's technology, which bases searches on link popularity and a site's importance in the Web community, into its own search products in the coming quarters. Currently, LookSmart bases its search on paid listings and editorial results. In a statement announcing the agreement, LookSmart CEO Evan Thornley said the addition of the WiseNut technology would lead to "exceptionally relevant and profitable" search products.

    LookSmart says it has completed its purchase of search engine technology company WiseNut in a stock deal valued around $9.25 million.

    San Francisco-based LookSmart plans to incorporate WiseNut's technology, which bases searches on link popularity and a site's importance in the Web community, into its own search products in the coming quarters. Currently, LookSmart bases its search on paid listings and editorial results. In a statement announcing the agreement, LookSmart CEO Evan Thornley said the addition of the WiseNut technology would lead to "exceptionally relevant and profitable" search products.