LinkedIn is finally ready to ride the video wave.
The social network for professionals on Tuesday added a feature that enables its 500 "influencers" to create 30-second videos that can be shared and dissected by the site's 433 million members.
While members of the select group can decide what topics to discuss, they also will be given subjects they can respond to. The prerecorded videos will appear on LinkedIn's main news feed.
"Our members love to hear from the influencers who are on top of their game, those CEOs and leaders who know what it takes to be successful," said Jasper Sherman-Presser, a LinkedIn senior product manager. "The videos will provide that on a deeper, more intimate level."
LinkedIn's update comes as other social networks, including Facebook and Twitter, are using video to attract more users. It's also the first update since Microsoft said nearly two months ago it's purchasing LinkedIn for $26.2 billion.
This article also appears in Spanish. Read: LinkedIn incursiona en video de la mano de sus miembros más influyentes