Last week, announced on Monday.after discovering some of the scooters' batteries had the potential to catch fire. To reassure riders that safety is a top priority, Lime is investing over $3 million in rider safety and education. This is part of Lime's new Respect the Ride campaign, which the company
Lime is one of the key players in the electric scooter invasion that's taking over many cities. Electric scooters have exploded in popularity over the past few months as an alternative method of transportation thanks to a handful of . With this influx, city dwellers and officials alike are trying to figure out the .
Lime's campaign places an emphasis on rider safety. According to the announcment, the initiative makes several changes, including:
- A new generation of electric scooters, with bigger wheels, improved suspension and updated brakes and sensors
- Updated in-app features that tell riders if their scooters are properly parked, and other tips
- An ad campaign to remind riders to wear helmets, abide by local laws, park responsibly and stay aware of their surroundings
- Safety fairs, scooter lessons and other live events
Lime is also handing out 250,000 free helmets over the next six months to riders who sign Lime's Respect the Ride pledge.