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LeBron James claims he deserves the best (and the best is, um, Beats)

Technically Incorrect: In an ad that might make a few audiophiles (and Golden State Warriors fans) become a touch annoyed, the NBA star prepares for the NBA Finals by wearing nice clothes. And headphones.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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Does this man know what's best for him? Beats By Dre/YouTube screenshot by Chris Matyszczyk/CNET

You're not going to get perfect objectivity with this one. (Oh, when do you ever?)

I am committed to the Golden State Warriors and we are about to face LeBron James and his roly-poly Cavaliers in the NBA Finals. (First game: Thursday, 6 p.m. PT. Do not try to contact me at that time. Thank you.)

So the mere existence of a new ad that features James and talks him, as they say, up makes certain of my body acids prepare themselves for acts of defiance.

The ad is for Beats headphones. It has a simple message: LeBron James deserves only the best and the best includes these pretty headphone that some, I suspect, don't think are the best at all.

Indeed, should they be Warriors fans too, they will surely mutter that James deserves second best.

In order to reflect supposed class, the makers of this work have introduced a posh English lady to voice this whole affair. The action involves James slowly dressing. He acts well.

Those of a critical bent (deep subjectivity coming up), there was as much class in LeBron announcing he was "taking my talents to South Beach" as there is in a cocktail comprising viognier and vinegar. This was class with "r" as its second letter.

(And now back to our regular programming.)

The Solo 2 Wireless headphones that he sports at the end of this spot might enhance his image in many ways. They may look delightful when matched with a bespoke suit, a crisp white shirt and a rippling torso.

So I can wish him only the very (second) best of luck from Thursday until the finals are complete.

In other news, Beats last week released an ad featuring the sublimely competitive, humongously hustling, startlingly superhuman Draymond Green. Yes, he does play for the Warriors. Thank you for asking.

I really didn't do well with that objectivity thing, did I?