Tech Industry

L90 sees strong 3Q

L90 Inc. (Nasdaq: LNTY) said Monday it sees revenue, gross margin and EPS for the third quarter of 2000 coming in above analyst expectations due to the strong momentum of its ProfiTools product.

Shares in the marketing technology company rose 0.56 to 6.63 Monday morning. The company bought privately-held webMillion in July.

The company also said it will present its ProfiTools vision to shareholders during its Q3 earnings release conference call on October 25.

L90's system revenue is expected to be about $16.2 million, an increase of 350 percent over third quarter of 1999, Chief Financial Officer Tom Sebastian said in a release.

Gross margins are expected to be 35 percent, 500 basis points higher than the previous quarter. Earnings are expected to be about 22 cents a share, excluding amortization of goodwill, better than First Call's expected loss of 25 cents a share.

Several companies, such as DoubleClick (Nasdaq: DCLK) and Yahoo! (Nasdaq: YHOO) have been threatened by the slow-down in dot-com advertising.

"The downfall of many good dot coms has not been a failure to attract visitors, it has been the failure to turn them into customers ... L90's focus is in creating an integrated, opt-in marketing platform that enables our advertisers and Web site clients to build stronger relationships with consumers," commented CEO John Bohan in a press release.