KnightRidder.com, which handles the Internet operations for the newspaper chain, says it has changed its name to Knight Ridder Digital in an effort to better reflect the company's services. The San Jose, Calif.-based company said the new name more accurately identifies its focus on online publishing and Internet advertising as well as its initiatives in interactive information, technology development, wireless applications and content syndication. Knight Ridder Digital launched a new corporate Web site as well as its new office location in the heart of Silicon Valley.
Knight Ridder Digital is a separate Internet subsidiary and is the founder and operator of Real Cities, a national network of city and regional Web sites. In December, the company laid off 68 employees, or 16 percent of its work force, as part of a reorganization aimed at achieving profitability by 2002.