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Jeb Bush reveals extreme Apple fanboyism

Technically Incorrect: The Republican presidential candidate would even prefer an Apple Watch over apple pie. Can America cope with such heresy?

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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The Apple Watch is better than Apple Pie? With ice cream? Jeb Bush/YouTube screenshot by Chris Matyszczyk/CNET

There's something blessedly nerdy about Jeb Bush.

I wonder how much of advantage this will become when all the pushing, shoving, accusing, shouting and denouncing really gathers pace during election season.

The Republican presidential candidate is clearly interested in attracting some support among nerdy minds. Indeed, his campaign Web site informs me that on Thursday he visited a Silicon Valley company called Thumbtack, which is apparently the biggest startup you've never heard of. I've never heard of it either.

To coincide with his visit, Bush -- or, as he prefers to be known, Jeb! -- has released a YouTube video in which he reveals his techy predilections.

Are you ready for this?

Jeb Bush is an Apple fanboy. This seems very clear after he first explains that he prefers the iPhone over the BlackBerry. I'm sure some might have security concerns over such a choice. However, his Appleness doesn't stop there.

Laptop or iPad? "MacBook Pro, baby," he says.

He insists he can't wait for driverless cars but doesn't reveal inside information that Apple is making them. However, he is then asked the quintessential American question: Apple Watch or apple pie?

You'll never guess. I know you won't.

Jeb! holds up his arm to reveal his natty Apple Watch. He taps it to show how much he loves it.

But does he prefer Steve Jobs's turtleneck over Mark Zuckerberg's hoodie? He will not be drawn. Or, rather, he prefers his Casual Friday At The Actuarial Department look.

You must decide whether this is cynical pandering or an honest insight into a man who wants to be president. He certainly plays it charmingly.

Those who might be opposed to Bush's candidacy will surely make several jokes around the apple not falling far from the tree.

Those who support him will still worry that he prefer the Apple Watch over apple pie. It's just so un-American.

You try putting ice cream on top of an Apple Watch.