Xbox is pushing digital purchasing back into the bricks and mortar world with the announcement that Australians can now buy digital redemption codes for games and content through JB Hi-Fi stores.
According to Xbox Australia, JB Hi-Fi stores across the country have started stocking redeemable digital codes "for select game add-ons, season passes, consumables and full game downloads for the Xbox One console".
From this week, consumers will be able to get access to codes for "the biggest current titles", including Minecraft, Forza Horizon 2's 'Car Pass', NBA 2K15's 'Virtual Currency', and Grand Theft Auto Online's 'Shark Cards'.
Xbox is expecting to add more content as new titles are released, including titles from Microsoft as well as other publishers. There are also plans to add content from popular titles from the back catalogue of Xbox One and Xbox 360 titles.
Microsoft Australia Business Group Lead for Interactive Entertainment Jeremy Hinton said the new JB Hi-Fi distribution was "just another way" gamers could have "amazing choice" beyond the Xbox Live platform.