The privately held, Intel-backed LifeMasters offers Web-based health management tools for monitoring of patient vital signs, as well as services such as coaching emails, health tips and reminders, a health diary, a health data archive and an easily accessible emergency medical records.
Under the deal, Newport Beach-based LifeMasters will provide home health management tools to iVillage.com members without charge through its allhealth.com site, including daily online monitoring of vital signs for patients suffering from diabetes, hypertension, congestive heart failure and coronary artery disease. Users will also have free access to registered nurses via email, instant messaging and telephone, according to a company spokesman.
The deal, which is scheduled to be rolled out within the next three months, gives 5-year-old LifeMasters a broad platform to market its services, while bringing valuable content to iVillage's varied network of women-oriented sites.
"We are very excited about this deal because these health management tools are a big part of moving the Internet experience into the center of people's lives, on a daily basis," Steve Bond, vice president of Interactive Health at iVillage, said in a statement.
Under the contract announced today, LifeMasters will be the exclusive provider of disease management services for iVillage for two years, with LifeMasters providing new and expanded lifestyle and health management modules. According to company president Rick Van Zura, LifeMasters plans to roll out several new services in February, including smoking cessation, diet, nutrition and fitness programs, although it was not clear whether those particular programs would be offered through iVillage.
LifeMasters president Rick Van Zura said the company has been in partnership talks with several online health sites. The company currently has a co-marketing deal with health risk assessment company Wellnet, and also offers some home health management services through thehealthnetwork.com.
Van Zura said iVillage was a quality community site and a "pretty obvious partner candidate." Although he declined to discuss the financial terms of the deal, he added that the transaction reflected LifeMaster's goal of establishing its health management tool "as something that has great intrinsic value--as a strategic asset and not just an advertising tool."