The company, which priced on the high end of its range, is expected to begin trading tomorrow under the ticker "IVIL."
iVillage will raise $87.6 million based on its target price and the 3.65 million shares the company plans to float out.
In a rare move, iVillage earlier this week raised its pricing range by 71.4 percent to 22 to 24 a share, up from its initial range of 12 to 14.
IPO analysts noted that only eight companies have increased their pricing range by a greater degree than iVillage in the past five years.
iVillage, which operates 14 channels that cover such areas as health and money, posted a $43.7 million loss last year, compared with a loss of $21.3 million the previous year. Revenues, meanwhile, rose to $15 million last year, up from 6 million in the prior period.