Apple has announced that its iTunes App Store pricing will rise sometime during the next 24 hours due to "changes in foreign exchange rates".
For a few years now, Australia has been coasting along at parity with US pricing when it comes to apps in the iTunes App Store. This is all about to change, Apple has announced in an email to developers.
Prices in Australia, India, Indonesia, Turkey and South Africa will all go up, although the company did not specify precisely what the change will be, citing only "changes in foreign exchange rates".
However, prices in "some tiers", Apple said, would fall in both New Zealand and Israel.
"Price adjustments on the App Store are made periodically due to changes in foreign exchange rates," the email read. "Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps (accessible to developers only) in iTunes connect."
Prior to the implementation of parity with US pricing in 2011, a US$0.99 app would cost AU$1.19 in the iTunes App Store; we expect the new rise will be similar.