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Mobile

iPhone ad optimization tool debuts

iPhone ad optimization tool debuts

AOL's Platform-A advertising division has announced a new solution for targeting advertising to iPhone users. The solution "detects and delivers optimized ads on iPhones browsing the Web." A press release reads: "When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL?s leading media properties, Third Screen Media?s targeting technology will serve an ad specifically optimized for viewing on an iPhone. In addition to optimizing ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers? sites that are optimized for the iPhone experience. "

AOL claims that Platform-A can deliver up to 75 million ads to iPhones every month.