Apple's iPhone 5C and iPhone 5S might have some trouble gaining traction in Russia, a new report claims.
Speaking to Bloomberg in an interview on Friday, IDC analyst Simon Baker said that "if Apple really wants to compete with Samsung [in Russia], it should've come up with a much lower price for the 5C." According to Baker, , while the iPhone 5S retails for about $960.
Unlike in the US and many other countries around the world, Russia strictly forbids carriers from offering subsidies on smartphones. So when customers pick up a new handset, they need to pay full price. In the United States, by comparison, consumers can buy an iPhone 5C for $100, as long as they sign a two-year agreement with a carrier.
Since Russian customers don't have that same opportunity, buying an iPhone becomes cost-prohibitive for many in the country. Apple, which has just 8 percent market share in Russia, has watched its sales in the country slow to a crawl, Baker told Bloomberg. The iPhone 4S is this year's top-selling Apple smartphone in Russia, and that device retails for approximately $500.
Apple's new iPhones go on sale in Russia starting Friday.
reading•iPhone 5C, 5S too pricey for Russian shoppers, report says
Mar 21•Next iPad and 2018 iPad Pro: All the rumors on specs, price, release date
Mar 20•5 things you can do in Apple Maps that you can't in Google Maps
Mar 20•iPhone X's Face ID is years ahead of Android competition
Mar 19•Having issues with your phone's compass? Read this