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Internet analyst seduced by Net

Taking a cue from the industry she covers, Internet analyst Andrea Williams leaves brick-and-mortar brokerage Volpe Brown Whelan and joins an online banking firm.

Taking a cue from the industry she covers, Internet analyst Andrea Williams today left brick-and-mortar brokerage Volpe Brown Whelan and joined an online banking firm.

Williams jumped ship to E*Offering, the investment bank arm of online brokerage E*Trade. As managing director, Williams will continue to serve as an Internet analyst and follow such stocks as America Online and Amazon, she said.

Williams, who previously served as managing director at Volpe, said her entrepreneurial streak prompted her to make the move to E*Offering.

"The Internet is changing the nature of many industries, and it's starting to hit the investment banking world," Williams said.

She added that the Internet has empowered individual investors and smaller-scale institutional investors by allowing them to participate in initial public offerings and receive access to "high-quality research."

"E*Offering is one of the first companies to step in and target this opportunity," she said. The company allows its customers to participate in up to 50 percent of the IPO and secondary offerings it manages and offers services such as online trading and free, real-time stock quotes, she said.

Williams is a columnist for News.com.