The two companies on Thursday announced a joint marketing campaign for television, print, cinema and online advertising aimed at showing consumers what they can do with their digital entertainment technologies.
The campaign is meant to address one of the key complaints about consumer electronics devices that use digitized content, which is simply that they are harder to figure out how to use. Digitized content, such as audio files and video clips, is more portable and transferable between devices and, in most cases, is of higher quality than analog content.
Consumer electronics makers such asand have opened showroom stores where new products and digital technologies can be demonstrated to consumers to educate them about what they can do.
The companies are setting up a Web site named after the campaign, called Digital Joy. (As of Thursday morning, the site was not yet live.) The site is intended to provide information to visitors that will teach them about sharing digital photos and staying up-to-date on TV shows and radio programs, among other activities.