Under the agreement, the two will develop PC-based services that will enhance the delivery of instant replays, real time statistics and other data to the average fan at the game.
The service will come via 10-inch, touch-screen monitors, built into the backs of stadium seats--as if standing and screaming insults at players isn't enough to bother the fan in front of you.
The companies also said they plan to extend the service to broadband-connected fans in their homes and elsewhere. New York-based CSI, which got its name from its "ChoiceSeat" technology, develops entertainment networks that converge television with the Internet to improve the value of live sporting events.
With the technology, fans can select from multiple camera angles, replays, statistics or purchase merchandise and concessions. A version of the service was recently unveiled at Madison Square Garden in New York.
In addition to the development agreement, Intel has made an equity investment in CSI. Financial details were not disclosed. Williams Communications holds a majority stake in CSI.
The move is further evidence of the chip giant's determination to move into areas beyond its bread-and-butter processor markets.