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InfoSpace, BellSouth in wireless agreement

Web directory provider InfoSpace will begin providing its content to BellSouth's wireless Web portal service.

Web directory provider InfoSpace will provide its content to BellSouth's wireless Web portal service, the latest in a series of alliances between the two industries.

Called BellSouth Buzz, the service will allow the telco's Internet cellular phone users to surf the Web using InfoSpace, according to an InfoSpace spokeswoman. The phones are currently in trial, and InfoSpace content will not be introduced until mid-October.

The agreement comes as a spate of Web companies continue to pursue strategies to get their content onto wireless Web access services. Yesterday, Excite@Home announced it will use AirFlash's wireless technology to attract users of non-PC devices. Other companies have similar initiatives, including online giant America Online's "AOL Anywhere" strategy and Yahoo's acquisition of Online Anywhere.