CNET también está disponible en español.

Ir a español

Don't show this again

Internet

Infomercials go online: Web-o-matic?

It will soon make it possible to see infomercials without having to get up early or stay up late.

An alliance announced today between EarthLink Network and National Media Corporation will soon make it possible to see infomercials without having to get up early or stay up late. Self-help tapes, acne medications, and slicers and dicers could all be coming to a Web site near you.

The first step is a marketing agreement between the Net access provider and National Media, a company that lays claim to 24 percent of the $1 billion infomercial market. The company says it has sold $860 million worth of stuff since 1985.

The agreement calls for National Media to first create and run 15- and 60-second infomercials for EarthLink's TotalAccess Internet software package. Company officials say National Media will be paid a percentage of revenue based on EarthLink's acquisition of new customers. But National Media's president, Mark Hershhorn, expects the deal to serve as a starting point for moving infomercials for all sorts of products to the Internet, acording to a Bloomberg report.