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IAB appoints first chief executive

The Internet Advertising Bureau says it has appointed Robin Webster as its first chief executive. Webster, who was formerly the executive vice president for the Association of National Advertisers, will be responsible for the bureau's industry initiatives, including the establishment of an expanded New York City office, new working committees and an advertiser road show. Prior to joining the bureau, Webster was also the chief content officer for eMarketWorld and she has held several management and marketing positions with Weight Watchers International, Nestle USA and Frito Lay.

The Internet Advertising Bureau says it has appointed Robin Webster as its first chief executive. Webster, who was formerly the executive vice president for the Association of National Advertisers, will be responsible for the bureau's industry initiatives, including the establishment of an expanded New York City office, new working committees and an advertiser road show. Prior to joining the bureau, Webster was also the chief content officer for eMarketWorld and she has held several management and marketing positions with Weight Watchers International, Nestle USA and Frito Lay.