Hulu has more than 20 million subscribers, adding 3 million since the end of last year.
By comparison, Netflix, the biggest streaming-video service in the world by subscribers, said it has 57 million members in the US, where Hulu operates, and globally at the end of March. Last month, Amazon revealed it has more than , its membership program best known for free two-day shipping but also includes access to Prime Video, its video service rivaling Netflix and Hulu. (But all Prime members aren't necessarily using Prime Video.)
At a Wednesday presentation to advertisers in New York known as a Newfront, Hulu also said 78 percent of its viewing is on a TV connected to the internet. It said it has increased time spent on Hulu by more than 60 percent.
To marketers in the room, the company touted that it will begin letting advertisers dynamically insert commercials within the programming of itsby middle of the year. That means the ads you see while watching a stream of live television can have different advertising for you versus another viewer. The capability will be introduced on a few specific cable networks first and will roll out more widely to live channels in the coming months, Hulu said.
Also at the presentation, Hulu announced that it was The Handmaid's Tale for a third season as it greenlit several other new programs and said it would be introducing the ability to content for offline viewing.its hit series
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