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HTC's new Robert Downey Jr. ads are just as bonkers as the last ones

Technically Incorrect: See what you make of HTC's new ads, which ask you -- or the company itself, perhaps -- to "shoot for the moon."

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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What the hell am I doing? I don't know. HTC/YouTube screenshot by Chris Matyszczyk/CNET

I was moved recently by the words of HTC's new chief marketing officer, Idris Mootee.

He not only said that Samsung is something of a money-grubber. He also declared that HTC's previous advertising, which featured, among others, Robert Downey Jr., was all over place.

I am moved to praising the Lord that it's Friday, then, to see that HTC has just released 10 new ads featuring Downey and they're still somewhere south of the Cape of Good Sense.

In one ad, there is Downey in a white room. There, too, are an old suitcase and an old phone. And there is an announcement that HTC's One M9 is coming soon.

Oh, and Downey wears a white coat and a hard hat.

I am sure there is symbolism here, but I fear I might have an embolism trying to find it.

In another ad, there is Downey sitting on a chair. He's tied up. A man in a bunny rabbit outfit is seemingly unhappy with him, until our hero frightens Rabbit Man.

If it seems to you that I am just stringing together random words, I quite sympathize. I might as well be.


A third ad has a crescent moon, a man wearing what looks like an ill-fitting bra and Downey at the piano. There is dancing.

A fourth has the actor hitting a chicken off a tee with a baseball bat. The chicken is then depicted in an Andy Warhol painting. Because, oh, does it matter?

Of course, all these ads have a message about the new phone perched at their end. Your wits, however, may have drifted far past their end, should you attempt to endure all 10 of these delights. (They are available here.)

And remember, these are merely the teasers for the real thing. Who can possibly wait? Who doesn't possibly need a drink around now?