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HP hires blade server strategist

Hewlett-Packard has hired Richard Fichera as director of BladeSystem strategy, the computer maker said Monday.

Fichera has been a longtime server analyst, most recently working for Forrester Research, though he spent a two-year stint at high-end blade specialist Egenera.

At HP, Fichera will advise the computer maker on its BladeSystem products and marketing strategy. He reports to Rick Becker, vice president and general manager of HP BladeSystem and volume software, HP said.