Small businesses are becoming savvier about social media. And, increasingly, smaller-scale operations are turning to Facebook, Twitter, LinkedIn, and other social channels for promotions, customer acquisition, and sales leads. An impressive 75 percent of small businesses now have a presence on a social media site.
Interestingly, 27 percent of small businesses are on Facebook, while 18 percent reside on LinkedIn, and just 7 percent use Twitter. This new data comes from CrowdSpring, a Web design firm that crowdsources all of its projects and that created the splendid new infographic below.
Probably the most revealing stat here: 64 percent of Twitter users are more likely to buy the brands they follow or for which they're a fan, compared with 51 percent of Facebook users.
Here's the full breakdown on usage at the top social spots: