(Screenshot by Michelle Starr/CNET Australia)
Weta has teamed up with Air New Zealand to produce a Hobbit-inspired safety video that includes a cameo by Peter Jackson.
Those airline safety videos they make you watch as the plane taxis out can be a massive yawn-fest. We may or may not be guilty of tuning out in favour of reading something vastly more interesting — the instructions on the air sickness bag, for example.
Air New Zealand understands this. For a while now, the airline has been producingin order to get people to pay attention.
The latest — An Unexpected Briefing — was made in partnership with Peter Jackson's Weta, and features a motley cast of elves, hobbits, dwarves and other assorted characters from Middle Earth.
We watched it from beginning to end. From our desks. And will probably do so again. Conclusion: every airline safety video from now on should have at least one hobbit. You can watch it for yourself below.