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Hobbits get serious about air safety

Weta has teamed up with Air New Zealand to produce a Hobbit-inspired safety video that includes a cameo by Peter Jackson.

(Screenshot by Michelle Starr/CNET Australia)

Weta has teamed up with Air New Zealand to produce a Hobbit-inspired safety video that includes a cameo by Peter Jackson.

Those airline safety videos they make you watch as the plane taxis out can be a massive yawn-fest. We may or may not be guilty of tuning out in favour of reading something vastly more interesting — the instructions on the air sickness bag, for example.

Air New Zealand understands this. For a while now, the airline has been producing funny safety videos in a variety of styles in order to get people to pay attention.

The latest — An Unexpected Briefing — was made in partnership with Peter Jackson's Weta, and features a motley cast of elves, hobbits, dwarves and other assorted characters from Middle Earth.

We watched it from beginning to end. From our desks. And will probably do so again. Conclusion: every airline safety video from now on should have at least one hobbit. You can watch it for yourself below.