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Hitachi to pull out of consumer market

Hitachi Australia has announced it is pulling out of the consumer market in Australia in a letter distributed to retailers on Friday night.

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updated Hitachi Australia has announced it is pulling out of the consumer market in Australia in a letter distributed to retailers on Friday night.

Hitachi is pulling out of the Australian consumer market, which includes camcorders.

Celine Herit, Hitachi's communications executive, confirmed the company would be pulling out of all consumer products -- which include camcorders and flat-panel TVs -- but was unable to comment any further.

In a letter forwarded from Hitachi Australia, managing director Yutaka Sugihara says the company will be pulling out of local sales on February 29 to refocus "Hitachi's sales strategy for consumer electronic products throughout the world".

Hitachi general manager Geoff Hannaford assured customers that product support would continue for "at least the next seven years", and that all warranties will be honoured. Hitachi's customer service number is 1800 HITACHI.

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