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High tech to score at Super Bowl

Technology will be in the limelight this weekend when the Green Bay Packers and the Denver Broncos play Super Bowl XXXII.

Technology will be in the limelight this weekend when the Green Bay Packers and the Denver Broncos take to the field for Super Bowl XXXII.

Internet sports sites such as ESPN SportsZone, Fox Sports Online, and CBS SportsLine have special Super Bowl features planned, including pre-game and post-game news, statistics, polls, and game analysis.

Sunday's Super Bowl marks the third year in which AudioNet, will be broadcasting the game from its Internet radio site. Including play-by-play coverage in five languages, AudioNet's broadcast also will feature interviews with players, coaches, and the game's MVP, as well as coverage of President Clinton's phone call to the winning team.

Many technology companies will be using the Super Bowl to launch new marketing campaigns, just as Apple did with its ad during the championship game in 1984. This time around, Intel will be advertising its Pentium II chip with an interactive ad, in which viewers will be asked to vote via the Internet on an ending for the story featured in the chip giant's Super Bowl spot.