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Heavyweights join push for interactive TV

Industry heavyweights like Microsoft and Intel are heading an effort to establish standards for enhanced TV content for interactive entertainment systems.

 

  latest developments 

Industry heavyweights like Microsoft and Intel are heading an effort to establish standards for enhanced TV content for interactive entertainment systems.

"People are interested in doing commerce with remote off of a TV."

- David Kaiser, chief executive of B3TV

 


Interactive TV takes giant step forward
Heavy hitters in the entertainment and technology industries agree to standards that should give the promise of interactive TV a boost.

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