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Culture

Handspring, Sprint sweeten Treo deal

As the PDA market reshapes itself, customers who purchase the Treo 300 from Handspring can receive a $200 credit when they activate a new Sprint PCS service plan.

    Personal digital assistant maker Handspring and cellular carrier Sprint on Monday announced a sweetened promotion for the Treo 300, a combination cell phone and handheld device, upping a rebate offer by $100.

    The previous promotion--which expired March 30--had a $100 rebate; the new promotion gives customers up to $200 off the Treo 300. The current promotion runs through June 29.

    Customers who purchase the Treo 300 from Handspring can receive a $200 credit when they activate a new Sprint PCS service plan.

    Separately, Handspring said on Monday that T-Mobile was extending a $100 rebate offer announced last month for a co-branded Treo 270 device. The new promotion runs through April 30 and offers a rebate to new T-Mobile subscribers when they activate a calling plan.

    Mountain View, Calif.-based Handspring has been trying to shift the focus of its business from sales of handheld organizers to sales of its Treo communicator devices.

    Competition from cell phone makers, which have been cramming more and more high-end features into their products, has been pushing companies such as Handspring to bulk up their PDAs. Worldwide shipments of PDAs are expected to reach an 18.3 percent compounded annual growth rate from 2002 to 2007, according to In-Stat/MDR, but the researcher says that to prove that prediction true, the PDA industry must keep reinventing its devices and convince consumers that PDAs are not just PC-related gadgets.