Google is extending its Google Express delivery service along the East Coast.
In an announcement made on Wednesday, the company said its Northeastern coverage area will now include Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and West Virginia.
Shoppers can use Google Express to order goods online using the desktop site or directly on the smartphone app. It offers a similar convenience to Prime Now, Amazon's own speedy-delivery service.
The major difference is items on Google Express are available from a wider variety of stores from Google's retail partners, including Staples, Costco, Kohl's, Petsmart, Whole Foods Market and more.
After placing an order, customers can specify a delivery window -- either next-day, two-day, or even same-day service to certain metropolitan areas.
Google charges a $95 fee for a yearly Express membership, but people can also opt for a pay-as-you-go shopping cart with a minimum $4.99 charge per order.