Search engine Google said Monday that it is temporarily redesigning its logo for this week by featuring "doodles" of comics-page antihero Dilbert, his pinecone-haired boss and his wacky co-workers on the Google home page. Dilbert fans can also purchase Dilbert coffee mugs for five days by clicking on the Google logo or by visiting the Comics.com Web site, according to Google.
A Google spokeswoman said Google's doodles have no inherent goal behind them and that they reflect the company's "fun and spirited corporate culture." Google said its proceeds from the mug sales will benefit the American Cancer Society.
Since Google's start in 1998, the company has been redesigning its logo on a temporary basis to celebrate holidays, events and international celebrations through its doodles. The first Google doodle celebrated the Burning Man festival, and since then the site has commemorated other special days and events, including the Olympics, Bastille Day, Halloween, St. Patrick's Day and Claude Monet's birthday.
For Dilbert's creator, Scott Adams, the partnership allowed him to lengthen Dilbert's reach beyond the traditional newspaper comic strip, among other things.
"This partnership exceeded my wildest dreams," Adams said in a statement. "I hoped I would get a free Google shirt, and I got three of them plus a mug."
Dilbert is syndicated and licensed by United Media. The comic strip character appears in 2,000 newspapers in 65 countries and 25 languages, as well as on the Web at Dilbert.com.