The deal will letuse BellSouth's sales force to reach small and medium-size businesses across a nine-state region in the Southeast, Sukhinder Singh, general manager of Google's local and third-party sales group, said in a statement.
BellSouth has its own online advertising business in RealPages.com, a yellow-pages site. BellSouth says users made nearly 160 million searches on RealPages.com last year.
Through Google's AdWords program, advertisers get access to about 80 percent of U.S. Internet users, according to a statement from the companies.
Google AdWords works by providing advertisers an opportunity to bombard surfers with marketing messages when they search for information.
Google and rival Yahoo have beenin an effort to snag a piece of the estimated $100 billion U.S. local-advertising market.
to provide search capabilities to its Internet and broadband customers.