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Go face-to-face with Jack the Ripper in this interactive 3D Assassin's Creed trailer

Get up close and personal with London's most notorious serial killer.

Ubisoft has released a rather cool trailer for Assassin's Creed Syndicate's upcoming Jack the Ripper downloadable content. The video, below, is described as an "immersive 360-degree trailer and dive into the mind of notorious serial killer Jack the Ripper."

Viewers are guided through a scene in which an Assassin brawls with the notorious serial killer, and the 360-degree video gives users control over where they are looking, much like being in a virtual-reality scenario.

Ubisoft said the trailer initially began as a VR experiment.

"Nicolas [Bouchet] and I started working on this as a test to see how we could adapt a trailer to offer a true VR experience," explained Adrian Lacey, director of IP development at Ubisoft Montpelier.

"Originally, we hadn't planned on releasing it, but the results were so good we had to share it. The Jack the Ripper VR trailer is just a small taste of what virtual reality can bring, both in terms of storytelling and how it can help players go deeper into our worlds."

Ubisoft has previously expressed interest in making virtual reality games. Earlier in December, the publisher revealed a VR game in which the player controls and eagle.

Assassin's Creed Syndicate's Jack the Ripper DLC will be available from December 15 on PS4 and Xbox One, and from December 22 on PC.

The downloadable add-on follows Evie Frye as she hunts for one of "history's most mysterious killers." The DLC is set some 20 years after the main game.

"The streets of London are filled with fear and Evie Frye is on the trail of one of history's most mysterious killers," Ubisoft's official description reads.

"The new Assassin's Creed Syndicate Jack the Ripper campaign puts you in the shoes of Evie once more as she returns to London after being absent for 20 years. Armed with some new skills, she must investigate a series of crimes that draw her deep into the dark underworld of Victorian London's Whitechapel district."

The Jack the Ripper DLC will be priced at $14.99 or is included in the $29.99 season pass. Assassin's Creed Syndicate launched on October 23 for Xbox One and PS4 and received a generally positive critical response, including an 9/10 from GameSpot.