The absurdly offensive "It's Always Sunny in Philadelphia" makes its season-five premiere Thursday amid a hard social media push by the FX network.
To collect the buzz around the premiere, its Twitter page is gathering all the tweets with the hashtag #sunnyfx. There seems to be a decent amount of activity there, but it should really pick up as viewers rush to Twitter to offer their thoughts on the first episode.
By far, the coolest thing the site features is the trailer mash-up creator. Built on GorillaSpot's video editing platform, the mash-up creator features signature clips from all the seasons of "Sunny." You can splice these clips together, with music and titles to make your own season-five trailer. From there, you can post it to a variety of social-media sites including Facebook, MySpace, and Blogger. You can also get the embed code, which lets you place your creation anywhere. The trailer I created is included at the end of this post.
I love to see companies doing really innovative things on the Web with their marketing campaigns. Here, FX went above and beyond what's expected and created an engaging experience for fans and potential viewers.