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Wearable Tech

Fossil's stylish fitness trackers arrive Sept 26 for $175

The trackers resemble traditional analog watches, but include various "smart" features.

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Fossil

Fossil is continuing to make a push into the smartwatch and fitness tracker market. The watchmaker has already announced a handful of new products this year and is now looking to add even more to its portfolio.

Fossil on Wednesday debuted four new fitness trackers at the IFA trade show in Berlin. They are the Q Nate, Q Crewmaster, Q Gazer and Q Tailor. All four are essentially the same watch, but with slightly different styles.

They all feature traditional analog watch faces and include fitness tracking (steps, distance, calories and sleep), silent alarms and can alert you to smartphone notifications through vibration. A secondary dial on the watch face will show how close you are to reaching your step goal, making it easier to keep track of your progress throughout the day.

There are even some smart controls, which is why Fossil is calling these "hybrid smartwatches." You can operate your phone's camera shutter, control music and activate a find my phone feature by pressing the bottom button. The watches work with iPhone and Android phones, and use a coin battery to deliver up to six months of battery life.

The watches will be available on September 26 and start at $175 in the US. Preorders begin on September 14. International pricing and release information wasn't initially available, but the US price converts to about £130 in the UK and AU$230 in Australia.