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False alarm: MTV Urge MP3 player

False alarm: MTV Urge MP3 player

According to certain reports, MTV Networks and U.K.-based Mini Media Europe Limited are supposed to launch an MTV-branded MP3 player by September, presumably to match up with MTV's new Urge music service.

An MTV representative tells me that Mini Media was misquoted as saying it was to produce an Urge-branded music player. The rep says, "Contrary to press reports, Mini Media Europe Limited has not signed a deal to produce MP3 players carrying the Urge or MTV brands in Europe...there are no plans for an Urge-branded or MTV-branded MP3 player."

Mini Media has signed a deal to provide Pimp My Ride-branded MP3/MP4 players in the United Kingdom, Germany, Italy, and France starting in September.