John Todd, former CFO and senior vice president at PC maker Gateway, will begin his new job at Sonicblue on Tuesday as the company tries to transform itself from a graphics chipmaker known as S3 into a device maker.
Todd left Gateway amid an executive shake-up in late January. Todd, who had other CFO stints at Allied Signal Engines and Boston Market, was not available for comment.
"We believe we've found a candidate that matches Sonicblue's ambitious objectives," Sonicblue CEO Ken Potashner said in a statement Monday. "We have experienced a dramatic transformation over the past year."
Santa Clara, Calif.-based Sonicblue has been actively recasting itself. The company announced earlier this year that it would acquire digital video recorder pioneer ReplayTV. It has also spun off an Internet appliance subsidiary, Frontpath.
"It will take approximately two quarters for (Sonicblue) to absorb these new operations and reconfigure the company," Buckingham Research Group analyst Peter Labe wrote in a report.
In its quarterly earnings announced last week, Sonicblue reported a larger-than-expected loss.
Former Gateway Chief Technology Officer Peter Ashkin, another executive who left as part of the shakeup, has also landed on his feet as America Online's president of product strategy.
Sonicblue's former CFO, Walter Amaral, resigned in August. The company did not have an existing COO, a company representative said.