E*Trade launched a new Web service on Tuesday aimed at financial advisers. The E*Trade Personal Money Management for Financial Advisors service is an online investment resource for advisers to analyze and hire professional money managers for clients. The new service lets financial advisers access, evaluate, select and monitor 40 private money managers. A search capability allows advisers to choose private money managers for clients based on a number of targeted criteria including portfolio characteristics, investment style and risk measurements. Pricing for the new service was not disclosed.