Power cords are notoriously unattractive cables that snake around on your floor looking disorderly. You can try to hide them, but the unruly animals soon emerge, untamable. Kickstarter project ElectroVine figures that if you're stuck with a power cord, it might as well look like something else entirely.
The ElectroVine is exactly what it sounds like, a six-foot extension cord that looks like a string of ivy. It's like the cable section at Radio Shack crashed into the fake-plant department at Michaels. The cord features 26 clusters of fake leaves that can be adjusted and moved around.
The cord can be used outside or inside. It definitely makes sense as an exterior cord that can blend into its surroundings. Using the ElectroVine as an interior cord, however, invites a certain sensation of surrealism. You can make it look like your lamp or laptop is powered by a house plant.
Though ElectroVine has been honored as a Kickstarter staff pick, it's slow to catch on with the general crowdfunding public. It has nearly $4,000 in pledges towards a $13,000 goal with only 12 days left. There are still plenty of early-bird options to pledge $35 for a cord. The standard pledge price is $40.
Perhaps the world isn't ready for an extension cord that cosplays as a vine. Perhaps people are looking at it and figuring they could DIY something similar with a trip to the hobby store. But that doesn't take away from the fact that ElectroVine is making a real effort to improve the appearance of extension cords, which is a truly noble cause.
The ElectroVine may spawn a whole new aesthetic for extension cords. Here's hoping someone comes up with cords that look like snakes, tentacles from Cthulhu, or fluffy cat tails. It would certainly make the nest of cords behind my computer desk a lot more fun to look at.