EE has signed up nearly two million people to 4G. And the UK's first 4G network is reaching even more people with 4G signal in 14 new towns -- plus airports including Heathrow, Gatwick and Stansted.
EE revealed the figures in its financial results for the end of 2013. A whopping 816,000 people signed up to a 4G contract in the last three months of 2013, a two-thirds increase in numbers.
And those of you who've switched to 4G are making the most of your extra-speedy Internet connection: EE notes that data makes up almost half of the average user's bill.
EE was Britain's first 4G network and had the playing field all to itself for almost a year. Now O2, Vodafone and Three are in the 4G game too, driving down prices -- but EE's headstart gives one crucial advantage over rivals: coverage. While other networks are only in a selection of major cities, EE's 4G service covers 70% of the UK's population across 174 towns.
Just this week EE switched on 4G in Belper, Cannock, Ellesmere Port, Grangemouth, Harrogate, Hartlepool, Keighley, Motherwell, Paignton, Richmond in North Yorkshire, Skelmersdale, Torquay and Widnes. And the network now offers super-fast data before you fly with 4G in 18 British airports: Heathrow, Gatwick, Stansted, Luton, City, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Liverpool John Lennon, Bristol, Nottingham East Midlands, Leeds-Bradford, Belfast International, George Best Belfast City, Robin Hood and Blackpool.
This month EE launched a ticket shop with discounts for EE, Orange and T-Mobile customers. Perks and extras like that are increasingly important in the current competition between phone networks, such as Vodafone's free Spotify or Sky subscriptions when you sign up.
Have you signed up to 4G? Is it worth the extra cost? Tell me your 4G thoughts in the comments.