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eBay, Dr Pepper/Seven Up forge alliance

eBay has signed a marketing deal with Dr Pepper/Seven Up that will involve an extended loyalty program and advertising, the companies said. Starting in June, consumers who buy specially marked Dr. Pepper/Seven Up products, including 7 UP, Sunkist Orange Soda, a new beverage called dnL, A&W Root Beer and Canada Dry, will get codes that can be redeemed for points on

The points can be used to bid on prizes at eBay, such as Dr Pepper/Seven Up merchandise, CDs, concert tickets and other prizes.